Digital Marketing Course

Setup Goal Tracking to Measure Success
Filter Internal Traffic So You Don’t Skew Your Data
Add Custom Dashboard to Reveal Essential Metrics
Analyze Demographics Reports (Age, Gender, Interests and Behaviour)
Analyze Geographical Reports (Language and Location)
Analyze Detailed Reporting of All Pages
Google Tag Manager
How Tag Manager Works
How to Add the Data Layer
How The Data Layer Works
Cross-Domain Tracking
How to Track Events with Variables
How to Set up Dynamic Remarketing
Email Marketing
Introduction to Email Marketing
Why List Building is so Important
How to Integrate ESP with WordPress
How to Track Email Sign Ups with Google Analytics
How to Add a Lead Magnet to Your Sign Up Form
How to Turn Your Homepage intoa Landing Page
Email Analytics
Content Marketing and Copywriting
Introduction to Copywriting
How to Write for Your Buyer Perscona
Tips to Write Magnetic Headlines
Interest, Desire and Action
How to Market Your Content
How to ldentify Questions that are Worth Answering
How to Choose or Create a Blog Post to Link Back
How to Structure Your Answers for Maximum Clicks
How to Promote Your Website through Content Marketing
.Affiliate Marketing
Affiliate Marketing Basics How to Choose an Affiliate Marketing Niche
Steps to Get Started with Affiliate Marketing
Fundamentals of Choosing Great Offers that will Make the Most Money
Comparison of Major Affiliate Sites
Marketing to Drive Traffic to your Affiliate Products
Additional Ways to Generate an lIncome Online
Social Media Marketing
Introduction to YouTube Marketing
YouTube Marketing Strategy
The Subscriber Advantage
Account Set Up, Optimization, Keyword Research and Video Structure
YouTube SEO, Thumbnails, Annotations and Cards

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